IS GOOD SKINCARE ONLY ABOUT SKIN?
We believe that the best skincare is the kind of care that goes deeper than skin. Not just to make us look better, but make us feel and act better. It is caref or our well being and self-esteem, care about the choices we make, the values we respect, and care for the environmental footprint we leave.
For the Nordic people often introverted and solitary beings what is on the inside has always been more important than how we look. That`s why we insist on truly effective ingredients, honest claims, environmentally friendly packaging, care, passionandrespect. Because a radiant heart leads to radiant skin.
IT’S IN OUR BLOOD
Over thousands of years our harsh and cold northern climate has evolved plants with extraordinary properties. Those deep roots, bitter leaves and gnarled barks have healed wounds and saved lives. And the hard-won knowledge and wisdom of survival, passed from mother to daughter, from father to son, is still in our blood. Now in the 21st century we aim to prove that nature gives us all we need. We scrutinise legends about northern healing herbs under the penetrating gaze of doctors in the fierce light of scientific labs. In our unending quest to discover more of what nature still hides, scientific validation is a must for every one of our selected ingredients and final creations . Strangely enough, it s a scarcity of resources and sunlight that has turned us into sharp-eyed perfectionists, focused on detail, design and, above all, quality.