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ECOTOOLS

Armed with a mission to make women look beautiful on the outside and feel just as good on the inside, sisters Jen and Stacey set out to create a brush collection that was not only environmentally friendly, but chic, high-quality, and affordable too. After sourcing recycled materials, renewable bamboo and better manufacturing processes, in 2007, EcoTools® was born. 

This year, we’re celebrating EcoTools’ 10th anniversary by introducing a fresh new look, brushes that feel even better in your hands, and packaging with detailed tutorials that make it easier than ever to create a beautiful look from hair to toe. 

We’re also marking a decade of living beautifully by making a GBP 79,639.07 donation to Glamour’s The Girl Project via our #MyTrueBeauty campaign that supports women’s empowerment and encourages women to become the best version of themselves. 

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