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Holiday Shipping Schedule

Orders can still be placed during the holiday season, but please note the following shipping dates:

  • Last shipping date for Tracked 48 and Tracked 24: Friday, 20 December
  • Last shipping date for Special Delivery: Monday, 23 December

We will be closing at lunchtime on Christmas Eve (24 December) and will resume dispatching orders on Monday, 30 December 2024. Orders placed during this time will be processed as soon as possible once we are back.

Thank you for your understanding and happy holidays from the Beauty Goddess team!

Rimmel London

What makes a young perfumer leave his country with his young family to set out on his own in London? What makes him create the first non-toxic mascara then sell it so all could afford it rather than cash in on a luxury for the few? A hunger to find new boundaries and a need to re-invent himself. When Eugene Rimmel and his father set up the House of Rimmel in 1834 beauty was a different game. Perfumes were called vinegar, mascara was made with mercury and marketing meant a stand at a fair. By the time Eugene died in 1890 Rimmel was the dictionary definition of mascara across the world, he had pioneered hygiene products and cosmetics and turned beauty into art. It is this constant need to push boundaries that fuelled the brand for the next one hundred years, that kept us innovating to re-shape convention, create new looks, to give you the tools to explore new versions of your look.

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